Hey there! Do you have an Instagram account and would like to learn the best time to post on it? Guess what? I have good news for you. In today’s write-up, we will be discussing the best time to post on your Instagram account. Whether you have a business or a personal Instagram account, this article is definitely for you.
In the meantime, Instagram is without a doubt one of the best social media platforms to get engagement and build your audience, especially as a creator or an online seller. This is due to the fact that Instagram currently has over 1.386 billion active users worldwide. Hence, Instagram is a fantastic channel for generating leads, making new connections, growing your social media following, and advertising your products, services, and skills.
Although growing your followers and audience on this platform can be challenging and even daunting, especially because you have to compete with many other businesses, brands, and creators, you can still succeed on it, and one of the best ways to get started is by discovering the best time to post on the app.
Knowing and targeting the best time to post on your Instagram account can help your audience find you quickly. This will also enable you to generate more leads and grow your following. Now check out the next outline for some of the best times to post on Instagram.
When is the Best time to post on Instagram?
In a bid to discover the best time to post on Instagram, many experts have surveyed engagement metrics for millions of Instagram posts globally. However, the best time to post on this app depends on several factors, such as your Instagram audience, time zone, content, and industry.
To illustrate this, for people living in the United States, the best time to post on Instagram might slightly differ from those living in the United Kingdom. Therefore, before learning the best time to post on Instagram, you must first understand your industry, content, time zone, and audience.
Tips to Determine the Best Time to Post on Instagram
In this part of the article, we will briefly examine some of the factors to consider when searching for the best time to post on Instagram. Check out the list below:
1 Know when your Posts Get the Most Engagement
The first tip to determine the best time to post on Instagram is to know when your posts get the most engagement or interactions. A successful post can help boost your interaction on Instagram. You can check Instagram’s insights to see which posts have received the most engagement. This tool will help you determine when your content gets the most engagement. Plus, you can use this tool for your business and personal accounts.
2 Determine your Target Audience’s Schedule
The next tip is determining your target audience’s schedule. Knowing your audience’s daily schedule will help you determine when they will be online to view your post. For instance, research has shown that most Americans use social media apps right when they wake up. However, for college students, they only have time for social media after school, which might be as late as noon. Keeping this in mind will enable you to know the right time to engage your target audience.
3 Consider the Time Zones
You should know that not everyone is in the same time zone, and this can keep you from reaching a larger audience. However, you can decide to target a specific area of the globe, and to do this, you need to be fully aware of when people in this region are most engaged with your post. Then, you can schedule posts during this time.
4 Monitor your Followers and Competitors
Finally, to achieve effective social media marketing, you need to monitor your followers and competitors. Do not stop checking for the best time to post. Also, continually check your followers and posts to know when and how users are interacting with your content. This will enable you to effectively adapt to the key habits and preferences of your followers.
It is also wise for you to check out your competitors’ posts and see when users are most engaged with their content. Also, try finding out what they are doing differently. This will certainly help you grow your followers and engagement on Instagram. Now, check out the next section for the best time to post on Instagram in 2023.
Best Instagram Posting Times in 2023
In this section of the article, we will be outlining the best time to post on Instagram based on your various local time zones. Check out the list below:
- Monday: 5 a.m., 11 a.m., and 1 p.m.
- Tuesday: 9 a.m., 1 p.m., 2 p.m.
- Wednesday: 5 a.m., 9 a.m., and 11 a.m.
- Thursday: 5 a.m. to 6 a.m.; 11 a.m. to 1 p.m.
- Friday: 7 a.m., 11 a.m., and 2 p.m.
- Saturday: 9 a.m.
- Sunday: 1 a.m., 7 a.m., and 6 p.m. to 8 p.m.
After carefully doing research, the above times are some of the best times to post on Instagram based on your time zone. We advise concentrating on this information only if you’re just starting to build a following, though. Once you’ve built up a sizable fan base, you’ll need to use Instagram-specific data to identify the times when your audience engages with your content and incorporate that knowledge into your content strategy.